Lego products aren’t toys for kids. They are used as a STEM tool in many other countries allowing children and adults to exercise their engineering, imaginative and fine motor skills. Over the years, Lego has expanded its brand into many sub-brands collaborating with different movies, shows, video games, architecture and more. I singlehandedly changed the voice of Lego Super Mario with one line, “Ditch the Screen.” Lego Super Mario allows users to go on endless adventures beyond a screen with their interactive sets that include popular characters, accessories, motion sensors, sound and bluetooth. This set also features Mario Universe where people can team up and battle with each other. Paired with their app, these sets can allow users to collect coins and points making this both a physical game and allowing for the option of digitizing it. Here you can see the deliverables I made including a billboard, train advertisement, print ad, and two promotional posts via Twitter/X and Instagram. My ambient idea promotes a 10% discount on Super Mario sets. On March 10, also known as MAR10 Day, consumers can purchase any Lego Super Mario set for 10% off at any Lego Store.