White Claw Premium Vodka stands out through its pioneering Triple Wave Filtered process, a world-first innovation that filters the vodka three times under the pressure equal to a 30-foot wave. This technique results in an unparalleled level of smoothness, setting the vodka apart in the market. This flavorful vodka is also a healthy choice as it is only 100 calories. I decided to create a collaboration between White Claw and Gymshark. Gymshark is one of the most popular and influential fitness brands globally. Known for its stylish, comfortable, and high-quality workout clothing, Gymshark has a significant presence on social media, collaborating with fitness influencers and athletes. Gymshark also hosts many events throughout the year which plays a crucial role in the brand's marketing strategy, allowing them to connect with their audience on a personal level, showcase their products, and build a robust, engaged community of fitness enthusiasts. I created an Instagram post for the collaboration and a print ad using the hashtag #Smooovement. The triple o’s represent the triple filtration process that equates to the 30 feet waves in White Claw’s logo that makes this vodka the smoothest. Both White Claw and Gymshark serves a fun and daring community. This 100 calorie vodka is perfect for those in the fitness community who like to have fun without letting the gains go to waste.