My life as an Advertising Project Manager has been far from boring.I’ve had the incredible opportunity to manage and develop standout work across the gaming, gambling, entertainment, and mobile sports betting space. Take a spin through some of the projects that brought the heat, the hustle, and a little bit of that jackpot magic. 🎰🃏
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Invitations
I’ve had the opportunity to design and curate a wide range of casino-related invitations for Resorts World Casino, spanning from high-energy slot tournament invites to ultra-exclusive VIP experiences reserved for our top-tier players across our multiple properties. These carefully crafted invitations are distributed through direct mail and email, ensuring our guests feel the luxury and excitement before they even arrive.
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Mobile Sports Betting + Monster Golf
In addition to my casino work, I’ve also managed and produced creative content for Resorts World’s Mobile Sports Betting app, RWBet, as well as our Monster Golf course located at our Catskills property. My work has spanned across various formats—including eBlasts, parlay promotions, and eye-catching billboards—helping to drive engagement and elevate the visibility of both the app and the golf experience.
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Monthly eBlasts
I produce and manage monthly eBlasts and a direct mail booklet called The Book of RW, both customized by property and refreshed each month with new promotions and events. The eBlasts are sent out weekly or for weekend offers, depending on the property, while The Book of RW is mailed directly to guests. I also create targeted email campaigns for VIP giveaways, exclusive invites, and sports betting promos to keep engagement high across all channels.